Paid Social Marketing
The Modern Marketing Approach
Organic Search has been in decline since 2012, and so audiences are becoming increasingly difficult to target at scale. This paved the way for an alternative approach to the use of social media; advertising.Social media accounts for a quarter of all internet usage giving us highly concentrated audience ready to be targeted. We are seeing more and more ‘traditional’ brands converting to a new style of marketing, one that is in-keeping with the modern times. Paid Social represents an opportunity to build your business and turn one-time visitors into returning customers. Facebook, Instagram, Snapchat, Twitter, LinkedIn and Pinterest allow you to engage with customers on the level of individuals, giving the public an idea of the identity behind your company. Arguably, one of the best features of Paid social is its ability to target specific audiences in detail. At Illuminate, we don’t take a blanket marketing strategy approach, and instead create a custom campaign plan for each client depending upon their chosen audience and brand. Research is undertaken to find the best channels, targeting options, and style of social marketing. Targeting options are constantly refined to optimize campaigns and ultimately increase conversions whilst reducing the CPA.
Don’t just take our word for it
Get in contact with one of our paid social experts now.