International SEO

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Optimize your website to make sure you aren’t missing out on your overseas customers


International SEO is important for any business that wants to supply its products or services to customers who may be based overseas. By optimizing your website, major search engines will be able to work out which countries your site is targeting and how it should be displayed to prospective customers.

When developing an international SEO strategy, it is important to remember that a substantial proportion of your customers won’t speak English as their first language, and so, it is key to think about how to target different languages as well as different countries. Whether it’s the technical aspect of what tags to use, and where to put them, or creating localized content that will appeal to your users, Illuminate are on hand to guide you through your international SEO journey. Some of the key things we’ll help you with are:
  • International-friendly URL structure
  • Language-targeted meta tags
  • Content localisation
  • International rank checking
  • International site indexation
Whether you’re a small business looking to expand abroad, or a larger, more established company looking for a boost to your international listings, we’re well-placed to lend a hand. For international remittance client Senditoo, we helped them to launch the French language version of their site to reach the Francophone community. Within three months of launch, it was responsible for 32% of traffic to the site. With fertility monitor company Ovusense, we improved indexation of their five distinct international sites through introducing proper meta tagging mark-up and sitemap creation. Following this, we saw a 69% increase in Organic traffic compared to the period prior to the changes. If you’re looking to take your business to the next step and launch internationally, but aren’t sure where to start, get in touch today to speak to one of our experts.

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