For very visual and dynamic brands, video campaigns can be a great choice to capture customer attention and build a strong brand presence very quickly. One of the most effective vectors for a video ad campaign is YouTube, where they function similarly to TV advertising.
We’ve worked with Bremont watches to produce campaigns that highlight their products and reinforce their brand, making an instant impact on customers and generating leads. A strong visual hook is vital for a video campaign: recently, we ran campaigns based on the brand’s use in the 2017 Dunkirk film, and their sponsorship of the America’s Cup race.
Illuminate can advise on the creative side of your ads, making sure your brand is showcased to the best possible effect and your messaging is clear for browsers. We can also provide accurate targeting, to get your ads in front of the right customers at the lowest cost to you, and provide regular reporting, so you can see how your campaign is performing for your brand and the impact it’s had on clicks, sales, and leads.
- Create your audiences and target them carefully – use data to ensure your targeting is as tight as possible to maximise ROI
- Use a strong visual hook to get the best results and high engagement from your audience
- Make sure your creative features your brand clearly and includes a strong call to action for customers: this isn’t just a visual spectacle, they have to click through