Google Shopping Ads – and Bing Shopping Ads – are a great solution for retail businesses looking to increase exposure for their brand and boost revenue.
Shopping ads display at the top of the search engine results page, above organic results, and above or next to text ads. This is prime real estate for your products, putting them right in front of customers’ eyes.
Illuminate specialises in shopping ads: we can make sure you get the maximum benefit of investing in this channel by ensuring your products appear above the competition, boosting your brand awareness as well as more clicks and therefore more sales. Our analysis has revealed a 40% drop in branded search ad clicks: well executed shopping ads are getting more clicks, more conversions and generating more revenue.
Clients we’re currently working with:
- Optimise your feed to ensure all your products can be pulled through into shopping ads
- Group your products into relevant sections to ensure customers are getting accurate ads for their searches
- Harness Bing Shopping to access an older audience with more money to spend