Learn how to drive traffic to your site immediately and directly build your audience through PPC advertising.
PPC advertising is the perfect way for businesses to generate an immediate buzz around their products or services and dramatically increase traffic whilst ensuring a high ratio of clicks to sales. It works by allowing businesses to bid directly through a keyword-based system for advertising space at the top of search engine results pages and is determined by the relevance of their products and services to the keywords they bid for. Given that PPC is a very direct form of advertising, it can be used to fill gaps where you may be lacking in other channels, or to capture attention in a very competitive marketplace. PPC is also an effective tool for driving sales as it targets customers who are already interested in your business and are in a purchase mindset, ensuring a high ratio of clicks to sales. Illuminate has the expertise and data analysis capabilities to make sure you are attracting audiences likely to convert, maximizing ROI throughout the bidding process, and optimizing your site to ensure customers convert.
Some of the People we’re working with
5 tips to get started with PPC:
- Create engaging ad copy to attract customers
- Increase your Google quality score to ensure maximum ROI
- Optimize your landing pages to increase conversions
- Utilize Adwords Scripts to enhance Performance
- Ensure your data feed contains as much information as possible for Google shopping