Learn how to drive traffic to your site immediately and directly build your audience through PPC advertising.
Pay-per-click advertising is the perfect way for businesses to quickly generate buzz around their brand and increase traffic while ensuring a high ratio of clicks to sales. Business can bid directly through a keyword-based system for advertising space at the top of search engine results, determined by the relevance of their products and services to the keywords they bid for.
PPC is a very direct form of advertising that can be used to fill gaps where you may be lacking in other channels, or to capture attention for a new product in a very competitive marketplace. PPC is also an effective tool for driving sales as it targets customers who are already interested in your niche and are in a purchase mindset, ensuring a high ratio of clicks to sales.
Illuminate has the data analysis expertise to make sure you are targeting audiences likely to convert, maximizing ROI throughout the bidding process, and optimising your site to ensure customers convert once they click through.
Some of the People we’re working with:
5 tips to get started with PPC:
- Create engaging ad copy to attract customers
- Do extensive keyword research to ensure you are matching consumer intent
- Optimise your landing pages to increase conversions
- Utilise Google Ads scripts to enhance performance
- Ensure your data feed contains as much information as possible for Google shopping