Display ads – or banner ads – are one of the most obvious, recognisable forms of advertising you’ll see online. Unlike other kinds of ad, they don’t appear in search engine results pages or on social media networks.
Display ads appear in advertising slots on other websites: the main body of the internet. Some are simple images, chosen to display your products, or communicate your services or brand as directly as possible, others use animation or interactive elements to get more attention from browsers. A display ad campaign that works with your brand values and the products you have on offer can be the backbone of your marketing strategy, building brand awareness and driving traffic to your site.
Illuminate’s expertise means we can pinpoint the best creative elements to generate clicks and convert browsers into customers and target the audiences that are going to respond most enthusiastically to your adverts.
- Focus on retargeting, to recapture customers who haven’t completed a purchase with you
- Find the right range of formats and sizes so your ads can fit the maximum number of available on the websites your customers are browsing
- Optimise your creative side to ensure your brand logo is included in the image, with persuasive text and a strong call to action to drive immediate engagement
Brands we’ve worked with: