A recent post on Econsultancy reveals some fascinating stats from the world of marketing. Here’s what we found especially illuminating. The Power of Social That social media can be a potent weapon in your marketing armoury shouldn’t come as a surprise, but a recent report quantifies consumer’s attitudes to the social media landscape helpfully. Direct […]
The period from Black Friday through to Christmas is one of the most important for year for retail and hospitality businesses and social media is picking up a greater share of these sales as time goes by. Instagram is making itself more and more attractive as an ecommerce platform by adding some extra features for people using […]
Black Friday is the biggest shopping day of the year – after its inception in America, marking the end of Thanksgiving and the beginning of the downhill charge toward Christmas, it’s established a firm foothold on this side of the Atlantic as well, doing £1.4 billion of business online in the UK and $7.9 billion in the US. […]
Snapchat has recently announced its 2017 Q2 results and some disappointing figures have prompted some introspection about the state the big Social Media brands entering the second half of the year. While Snapchat was able to report growth in all the important areas – revenue up $72 million from Q2 2016 and DAU (Daily Active […]
With the UK general election weeks away, some of the biggest names in online media are going all out to make sure they can’t be linked to accusations of providing problematic content. Since 2016’s election in America, Facebook has been at the centre of allegations that online trolls used its social network to tip the […]
Over the last couple of years, Snapchat has been trying to catch up with Facebook and Twitter as marketable Social Media brand. The platform has been developing more and more attractive features for advertisers looking to use it to publish. In 2016, it began to offer app-install ads, that gave users a direct route from […]
