In the wake of Black Friday’s retail frenzy, it’s important to look back and see what worked and what didn’t, so you can have an even more successful sale next year. Today, Illuminate is taking a look at some of the lessons we’ve learned this year and looking ahead to more opportunities in 2019. It […]
So unless you’ve been living under a rock for the past month, you may have already heard that Google AdWords is now dead. Ok, slight hyperbole, but the Google product we all loved, has now been re-branded to Google Ads, as part of a larger-scale operation to simplify the naming conventions of all of their […]
In a recent interview for the BBC, Richard Gingras, the producer of Google News has argued that Google is ‘not a media company’ on the basis that it doesn’t produce any media. This was challenged by Nick Robinson for the BBC, but it’s not hard to see why Google would take this position. Google’s found […]
Condé Nast France and Adyoulike have announced a new partnership in the form of a programmatic marketplace exclusively for Native Advertising. This new venture represents the value Condé Nast places on Native Advertising – it’s an endorsement of the format from a major publisher, as they see Native as a major source of revenue. This […]
Over the last couple of years, Snapchat has been trying to catch up with Facebook and Twitter as marketable Social Media brand. The platform has been developing more and more attractive features for advertisers looking to use it to publish. In 2016, it began to offer app-install ads, that gave users a direct route from […]
Yesterday (April 5th 2017), Neilson Hall – CEO of Illuminate and Geode, was invited to talk at the CMA’s Digital Breakfast, alongside Alex Mccrindle – Creative Director at Yahoo and Tumblr and Vincent Haywood – a digital strategist and ‘content hacker’, all introduced by the CMA’s Tim Tucker. I was there to live tweet the […]
Today is a worrying day for supply side platforms who aren’t thoroughly transparent about the percentage they take from their client’s media spend. The Guardian is suing adtech giant Rubicon Project to recover undisclosed buyer fees, a landmark case that could start a domino effect through the entire SSP ecosystem. The Guardian found the basis […]
The last week has been a difficult one for Google as it’s under pressure from the Department of Culture, Media and Sport, as well as the Guardian, Channel 4, the BBC and big brands like Argos and L’Oréal. Adverts these organisations have placed through Google’s platform have been appearing next to some highly inappropriate content, […]
Native Advertising is the newest development in marketing. It’s revolutionary, it’s good for mobile and above all it offers a great return on investment, but it’s not widely understood. Especially, it’s not always clear where to draw the line between between Native Advertising and Content Marketing, and what the best use of each is. Today […]
Native Advertising is increasingly important for increasing your brand awareness and traffic to your site, especially on mobile, where it outperforms traditional display ads by orders of magnitude, achieving up to three times as many clickthroughs as traditional display ads. Here are five tips from the greatest Native experts at Illuminate to help you run […]
