Archive for the
‘News’ Category

Jul 08, 2019

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by: awatts

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Categories: eCommerce, News

Brandz has crowned 2019’s ‘Most Valuable Brand’ and, in a shocking reveal, the biggest brand of the last year of the 2010s is Amazon. In previous years, the highest places on this table have been dominated by tech companies like Google and Apple. This surprising result highlights some important learnings that you can bring to […]

Jul 03, 2019

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by: awatts

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Categories: eCommerce, News

A recent study by Phrasee has shone a light on an underexplored area of the marketing world: how consumers respond to the ‘emotion’ in advertising. It’s received wisdom that advertising that makes consumers feel bad can have a good effect on your bottom line, as they rush to buy a fix for those negative feelings […]

Dec 03, 2018

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by: awatts

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Categories: eCommerce, News, Paid Media

In the wake of Black Friday’s retail frenzy, it’s important to look back and see what worked and what didn’t, so you can have an even more successful sale next year. Today, Illuminate is taking a look at some of the lessons we’ve learned this year and looking ahead to more opportunities in 2019. It […]

Oct 08, 2018

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by: awatts

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Categories: Google, News

‘Fake news’ is the great online enemy of our times: too much of it undermines trust not just in public institutions but in the very information sources people get their news from. If you can’t rely on Google to get you accurate, relevant search results people will drift away from the platform, but unfortunately it regularly finds […]

Oct 27, 2017

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by: awatts

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Categories: News, Security

There’s a chance you might have heard of CoinHive: the cryptocurrency mining software that runs in-browser, letting websites do double duty by harnessing the processing power of visitors’ computers. With the CoinHive script incorporated sites don’t just act as a portal for customers, they also mine Monero: a cryptocurrency. CoinHive advocates say this revenue stream […]

Sep 19, 2017

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by: awatts

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Categories: Google, Native Advertising, News, Paid Media

In a recent interview for the BBC, Richard Gingras, the producer of Google News has argued that Google is ‘not a media company’ on the basis that it doesn’t produce any media. This was challenged by Nick Robinson for the BBC, but it’s not hard to see why Google would take this position. Google’s found […]

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