Archive for the
‘Native Advertising’ Category

Sep 19, 2017

|

by: awatts

|

Categories: Google, Native Advertising, News, Paid Media

In a recent interview for the BBC, Richard Gingras, the producer of Google News has argued that Google is ‘not a media company’ on the basis that it doesn’t produce any media. This was challenged by Nick Robinson for the BBC, but it’s not hard to see why Google would take this position. Google’s found […]

Jul 21, 2017

|

by: awatts

|

Categories: Google, Mobile, Native Advertising

We’ve talked before about Google optimizing its search index for Mobile first results, but that’s not the only way Mobile is going to dominate in the future. Google’s been reorganising itself around mobile because more users are browsing on mobile devices: more than 50% of web searches were done on mobile in the last year. On top […]

Jul 18, 2017

|

by: awatts

|

Categories: Geode, Google, Native Advertising

Google has announced it’s moving directly into the Native Advertising market, as this month it launched Adsense Native ads. The search engine, which currently makes 88% of its revenue from advertising, is offering three formats of native ads: In-feed, to sit between articles on a site In-article ads are placed between the paragraphs of an […]

Jun 12, 2017

|

by: awatts

|

Categories: Google, Native Advertising

With only six months to go until Google releases its own Adblocker, the web giant is helping publishers get their sites in shape. Adblock Plus recently announced that 40% of users in the US used adblock software. It’s a growing trend, and Google has had its eye on the situation for some time. While they […]

May 26, 2017

|

by: awatts

|

Categories: Native Advertising, Paid Media

Condé Nast France and Adyoulike have announced a new partnership in the form of a programmatic marketplace exclusively for Native Advertising. This new venture represents the value Condé Nast places on Native Advertising – it’s an endorsement of the format from a major publisher, as they see Native as a major source of revenue. This […]

May 08, 2017

|

by: awatts

|

Categories: Native Advertising, Paid Media, Social

Over the last couple of years, Snapchat has been trying to catch up with Facebook and Twitter as marketable Social Media brand. The platform has been developing more and more attractive features for advertisers looking to use it to publish. In 2016, it began to offer app-install ads, that gave users a direct route from […]

Apr 19, 2017

|

by: awatts

|

Categories: Analytics, Geode, Google, Native Advertising

Parliament has just voted to go ahead with the snap election that Theresa May called yesterday in a Downing Street press conference. This is a surprise given her previous comments that the country required a ‘period of stability’ in the wake of last year’s referendum, but the Prime Minister explained today that her decision was […]

Apr 06, 2017

|

by: awatts

|

Categories: Events, Native Advertising, Paid Media

Yesterday (April 5th 2017), Neilson Hall – CEO of Illuminate and Geode, was invited to talk at the CMA’s Digital Breakfast, alongside Alex Mccrindle – Creative Director at Yahoo and Tumblr and Vincent Haywood – a digital strategist and ‘content hacker’, all introduced by the CMA’s Tim Tucker. I was there to live tweet the […]

Mar 24, 2017

|

by: awatts

|

Categories: Geode, Google, Native Advertising

Google are aware of problems with inappropriate and misleading content on their search side, and they’ve recently been taking steps to combat the rise of offensive and inaccurate sites padding out browsers’ search results. New guidelines have been issued to their valuable human Quality Raters (whose feedback informs Google’s much vaunted algorithms) helping them to […]

Mar 22, 2017

|

by: awatts

|

Categories: Google, Native Advertising, Paid Media

The last week has been a difficult one for Google as it’s under pressure from the Department of Culture, Media and Sport, as well as the Guardian, Channel 4, the BBC and big brands like Argos and L’Oréal. Adverts these organisations have placed through Google’s platform have been appearing next to some highly inappropriate content, […]

color
https://www.illuminate.agency/wp-content/themes/skudo/
https://www.illuminate.agency/
#d71b55
style6
paged
Loading posts...
/var/www/html/
#
on
none
loading
#
Sort Gallery
on
yes
yes
off
on
off