Archive for the
‘Google’ Category

Oct 08, 2018

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by: awatts

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Categories: Google, News

‘Fake news’ is the great online enemy of our times: too much of it undermines trust not just in public institutions but in the very information sources people get their news from. If you can’t rely on Google to get you accurate, relevant search results people will drift away from the platform, but unfortunately it regularly finds […]

Sep 26, 2018

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by: awatts

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Categories: Google

As we enter the last quarter of 2018, now is a good time to take stock and look ahead for the future of search based marketing. Are the tactics you’ve been using in 2018 going to be a good fit for 2019 and beyond or are there factors you should be aware that could change […]

Aug 13, 2018

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by: awatts

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Categories: Google

Following last week’s news of two new schema from Google, this week we bring you more announcements of fresh ways to bring your content to Google’s SERP. It’s clear that making search engine results pages engaging and interactive is a big priority for Google at the moment, as this development marks more ways to get browsers interested […]

Aug 03, 2018

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by: awatts

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Categories: Google, SEO

Google’s celebrating the summer with the announcement of new features to make your search results more tempting to browsers and bring them to a wider audience. Both are the in Beta or Pilot phases of release but are well worth exploring to make your brand stand out when people are searching for the key terms […]

Aug 02, 2018

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by: awatts

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Categories: Google, Paid Media

So unless you’ve been living under a rock for the past month, you may have already heard that Google AdWords is now dead. Ok, slight hyperbole, but the Google product we all loved, has now been re-branded to Google Ads, as part of a larger-scale operation to simplify the naming conventions of all of their […]

Sep 21, 2017

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by: awatts

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Categories: Google, Mobile

Google has recently announced a billion-dollar deal to acquire part of HTC’s smartphone operations. It’s puzzling to some, but HTC are the natural choice for Google to make if they are planning to get more heavily into device development. They’ve partnered with Google before and currently manufacture the Google Pixel Phone. This deal just draws […]

Sep 19, 2017

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by: awatts

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Categories: Google, Native Advertising, News, Paid Media

In a recent interview for the BBC, Richard Gingras, the producer of Google News has argued that Google is ‘not a media company’ on the basis that it doesn’t produce any media. This was challenged by Nick Robinson for the BBC, but it’s not hard to see why Google would take this position. Google’s found […]

Jul 21, 2017

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by: awatts

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Categories: Google, Mobile, Native Advertising

We’ve talked before about Google optimizing its search index for Mobile first results, but that’s not the only way Mobile is going to dominate in the future. Google’s been reorganising itself around mobile because more users are browsing on mobile devices: more than 50% of web searches were done on mobile in the last year. On top […]

Jul 18, 2017

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by: awatts

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Categories: Geode, Google, Native Advertising

Google has announced it’s moving directly into the Native Advertising market, as this month it launched Adsense Native ads. The search engine, which currently makes 88% of its revenue from advertising, is offering three formats of native ads: In-feed, to sit between articles on a site In-article ads are placed between the paragraphs of an […]

Jun 12, 2017

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by: awatts

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Categories: Google, Native Advertising

With only six months to go until Google releases its own Adblocker, the web giant is helping publishers get their sites in shape. Adblock Plus recently announced that 40% of users in the US used adblock software. It’s a growing trend, and Google has had its eye on the situation for some time. While they […]

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