Google has announced it’s moving directly into the Native Advertising market, as this month it launched Adsense Native ads. The search engine, which currently makes 88% of its revenue from advertising, is offering three formats of native ads: In-feed, to sit between articles on a site In-article ads are placed between the paragraphs of an […]
With the UK general election weeks away, some of the biggest names in online media are going all out to make sure they can’t be linked to accusations of providing problematic content. Since 2016’s election in America, Facebook has been at the centre of allegations that online trolls used its social network to tip the […]
Parliament has just voted to go ahead with the snap election that Theresa May called yesterday in a Downing Street press conference. This is a surprise given her previous comments that the country required a ‘period of stability’ in the wake of last year’s referendum, but the Prime Minister explained today that her decision was […]
Today is a worrying day for supply side platforms who aren’t thoroughly transparent about the percentage they take from their client’s media spend. The Guardian is suing adtech giant Rubicon Project to recover undisclosed buyer fees, a landmark case that could start a domino effect through the entire SSP ecosystem. The Guardian found the basis […]
Google are aware of problems with inappropriate and misleading content on their search side, and they’ve recently been taking steps to combat the rise of offensive and inaccurate sites padding out browsers’ search results. New guidelines have been issued to their valuable human Quality Raters (whose feedback informs Google’s much vaunted algorithms) helping them to […]
Native Advertising is the newest development in marketing. It’s revolutionary, it’s good for mobile and above all it offers a great return on investment, but it’s not widely understood. Especially, it’s not always clear where to draw the line between between Native Advertising and Content Marketing, and what the best use of each is. Today […]
Native Advertising is increasingly important for increasing your brand awareness and traffic to your site, especially on mobile, where it outperforms traditional display ads by orders of magnitude, achieving up to three times as many clickthroughs as traditional display ads. Here are five tips from the greatest Native experts at Illuminate to help you run […]
