Brandz has crowned 2019’s ‘Most Valuable Brand’ and, in a shocking reveal, the biggest brand of the last year of the 2010s is Amazon. In previous years, the highest places on this table have been dominated by tech companies like Google and Apple. This surprising result highlights some important learnings that you can bring to […]
A recent study by Phrasee has shone a light on an underexplored area of the marketing world: how consumers respond to the ‘emotion’ in advertising. It’s received wisdom that advertising that makes consumers feel bad can have a good effect on your bottom line, as they rush to buy a fix for those negative feelings […]
A recent post on Econsultancy reveals some fascinating stats from the world of marketing. Here’s what we found especially illuminating. The Power of Social That social media can be a potent weapon in your marketing armoury shouldn’t come as a surprise, but a recent report quantifies consumer’s attitudes to the social media landscape helpfully. Direct […]
In the wake of Black Friday’s retail frenzy, it’s important to look back and see what worked and what didn’t, so you can have an even more successful sale next year. Today, Illuminate is taking a look at some of the lessons we’ve learned this year and looking ahead to more opportunities in 2019. It […]
The period from Black Friday through to Christmas is one of the most important for year for retail and hospitality businesses and social media is picking up a greater share of these sales as time goes by. Instagram is making itself more and more attractive as an ecommerce platform by adding some extra features for people using […]
Digital marketing and retail continue their ascent – see our previous post for just how much digital markets are growing for advertisers – but unfortunately that comes at a cost for traditional retail. The high street has had to absorb losses as people flock to buy online, and that’s had an impact. Lost revenue and low footfall […]
