So unless you’ve been living under a rock for the past month, you may have already heard that Google AdWords is now dead.
Ok, slight hyperbole, but the Google product we all loved, has now been re-branded to Google Ads, … Read More
Google: Not a Media Company
In a recent interview for the BBC, Richard Gingras, the producer of Google News has argued that Google is ‘not a media company’ on the basis that it doesn’t produce any media.
This was challenged by Nick Robinson for the … Read More
Condé Nast’s Programmatic Marketplace
Condé Nast France and Adyoulike have announced a new partnership in the form of a programmatic marketplace exclusively for Native Advertising.
This new venture represents the value Condé Nast places on Native Advertising – it’s an endorsement of the format … Read More