Native Advertising – Illuminating Insights

September 19, 2017October 27, 2017

Google: Not a Media Company

In a recent interview for the BBC, Richard Gingras, the producer of Google News has argued that Google is ‘not a media company’ on the basis that it doesn’t produce any media.

This was challenged by Nick Robinson for the … Read More

July 21, 2017July 21, 2017

The Future is Mobile

We’ve talked before about Google optimising its search index for Mobile first results, but that’s not the only way Mobile is going to dominate in the future.

Google’s been reorganising itself around mobile because more users are browsing on mobile … Read More

July 18, 2017July 18, 2017

Google Goes Native

Google has announced it’s moving directly into the Native Advertising market, as this month it launched Adsense Native ads.

The search engine, which currently makes 88% of its revenue from advertising, is offering three formats of native ads:

In-feed, to