Connecting you to the businesses that need you
Getting your business to business marketing strategy right is vital. Businesses make different purchasing decisions to individual customers and you have to tune your strategy to them. Illuminate will make sure your marketing is optimized to do the specific job it needs to.
B2B Marketing Channels
B2B Paid Social
B2B SEOGetting your SEO right means the businesses you need have the best chance of discovering your site organically. From optimizing your site to make it easily visible to Google algorithms to increasing your SERP ranking for carefully chosen keywords, SEO is a vital area with gains to make.
We worked with online lawyer client Lawbite to identify the keywords that business clients are using to find legal solutions and boost Lawbite’s results for those keyword searches. Since we started our SEO campaign with Lawbite, they have more than 350 keywords in the top ten results for Google searches, web traffic has gone up by 170% and revenue by 250% Illuminate’s SEO solutions will get you onto the front page of Google so the clients you need will find you quicker.
B2B PPCIlluminate is a uniquely data driven agency. We tune your PPC strategy to make sure you’re reaching potential clients directly in the most efficient way possible, getting you the best ROI for your spend. Our bespoke Adwords scripts will target the specific keywords at the specific times that get you the most clicks and conversions.
We went to work on property management software firm Re-Leased, optimizing their PPC campaigns to increase revenue and reduce spend. Our more efficient targeting lead to 58% growth in the raw number of sessions on their site, and a 28% drop in bounce rate!
B2B Paid SocialTargeting your potential business clients Social Media presence is a rewarding strategy. Illuminate has an analytic, data driven approach that will identify the most rewarding platforms for your campaigns and ensure they are reaching the businesses who will click through.
LinkedIn is the primary B2B social media platform, and our campaigns are built on a solid foundation of data that allow you to target the specific job roles in the specific sectors that are in a position to convert a click to a sale.
B2B NativeNative Advertising is Illuminate’s speciality. Geode, our bespoke platform, automates the buying process, so you can ensure your Native content is targeted for the audiences who will be most likely to make a sale.
We worked with fellow agency Gamma to raise their profile through some native content campaigns. Using our data models to target this content carefully lead to 305% increase in impressions and a 581% increase in clicks from 2016 – 2017.