Author Archive

Home / Author's Article(s) / Alex Watts

Jul 08, 2019

|

by: awatts

|

Categories: eCommerce, News

Brandz has crowned 2019’s ‘Most Valuable Brand’ and, in a shocking reveal, the biggest brand of the last year of the 2010s is Amazon. In previous years, the highest places on this table have been dominated by tech companies like Google and Apple. This surprising result highlights some important learnings that you can bring to […]

Jul 03, 2019

|

by: awatts

|

Categories: eCommerce, News

A recent study by Phrasee has shone a light on an underexplored area of the marketing world: how consumers respond to the ‘emotion’ in advertising. It’s received wisdom that advertising that makes consumers feel bad can have a good effect on your bottom line, as they rush to buy a fix for those negative feelings […]

Jun 17, 2019

|

by: awatts

|

Categories: eCommerce, Sales, Social

A recent post on Econsultancy reveals some fascinating stats from the world of marketing. Here’s what we found especially illuminating. The Power of Social That social media can be a potent weapon in your marketing armoury shouldn’t come as a surprise, but a recent report quantifies consumer’s attitudes to the social media landscape helpfully. Direct […]

Dec 03, 2018

|

by: awatts

|

Categories: eCommerce, News, Paid Media

In the wake of Black Friday’s retail frenzy, it’s important to look back and see what worked and what didn’t, so you can have an even more successful sale next year. Today, Illuminate is taking a look at some of the lessons we’ve learned this year and looking ahead to more opportunities in 2019. It […]

Nov 22, 2018

|

by: awatts

|

Categories: eCommerce, Sales, Social

The period from Black Friday through to Christmas is one of the most important for year for retail and hospitality businesses and social media is picking up a greater share of these sales as time goes by. Instagram is making itself more and more attractive as an ecommerce platform by adding some extra features for people using […]

Nov 13, 2018

|

by: awatts

|

Categories: Sales

With Black Friday and the Christmas shopping season gearing up, retailers across the world are getting ready to tempt new customers in with deals, discounts and innovative adverts. The real mark of success though is in how many of those new customers can be turned into loyal consumers who come back to the brand time […]

Nov 02, 2018

|

by: awatts

|

Categories: Sales, Social

Black Friday is the biggest shopping day of the year – after its inception in America, marking the end of Thanksgiving and the beginning of the downhill charge toward Christmas, it’s established a firm foothold on this side of the Atlantic as well, doing £1.4 billion of business online in the UK and $7.9 billion in the US. […]

Oct 11, 2018

|

by: awatts

|

Categories: eCommerce

Digital marketing and retail continue their ascent – see our previous post for just how much digital markets are growing for advertisers – but unfortunately that comes at a cost for traditional retail. The high street has had to absorb losses as people flock to buy online, and that’s had an impact. Lost revenue and low footfall […]

Oct 08, 2018

|

by: awatts

|

Categories: Google, News

‘Fake news’ is the great online enemy of our times: too much of it undermines trust not just in public institutions but in the very information sources people get their news from. If you can’t rely on Google to get you accurate, relevant search results people will drift away from the platform, but unfortunately it regularly finds […]

Sep 26, 2018

|

by: awatts

|

Categories: Google

As we enter the last quarter of 2018, now is a good time to take stock and look ahead for the future of search based marketing. Are the tactics you’ve been using in 2018 going to be a good fit for 2019 and beyond or are there factors you should be aware that could change […]

color
https://www.illuminate.agency/wp-content/themes/skudo/
https://www.illuminate.agency/
#d71b55
style6
paged
Loading posts...
/var/www/html/
#
on
none
loading
#
Sort Gallery
on
yes
yes
off
on
off