Aug 03, 2018

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Categories: Google, SEO

New Schema to Make Data Beautiful and Let You Say It Out Loud

Google’s celebrating the summer with the announcement of new features to make your search results more tempting to browsers and bring them to a wider audience.

Both are the in Beta or Pilot phases of release but are well worth exploring to make your brand stand out when people are searching for the key terms around your niche.

The first helps to bring your search results to Google Assistant. It’s called Speakable, because that’s exactly what it does: it makes your results speakable so you can optimise them for Google Assistant and get them read out through people’s phones, tablets and devices like Google Home.

Google Assistant Speakable Schema Markup
Google Assistant Speakable Schema Markup. Image Credit: webmasters.googleblog.com

The current system doesn’t read back many results, sticking to answers to specific, preset questions and formats. In the US Google Assistant will read you the latest news bulletins, but this feature hasn’t rolled out to the UK, and doesn’t extend to other search results. Now, you can markup parts of your pages as particularly suitable for speech, increasingly important to getting to your business in front of people are Google Assistant becomes more widely used.

Google’s given some advice about how you can choose or update your copy to optimise it for Speakable. The key points include:

• Omitting text that’s confusing in voice only, like date lines at the top of articles
• Focus on key data points rather than including the whole article
• Use concise, simple sentences to make the information as comprehensible as possible via text-to-speech

The other new Schema coming to Google allows you to make your Snippets on SERPs more visual and more attractive to your browsers.

If you work with data, tagging key figures with the Dataset markup lets Google pull those figures through to the Search Engine Results page, and an enormous number of formats are covered by what Google will consider data, including:

• A table or a CSV file
• An collection of tables
• A file in a proprietary format that contains data
• Images displaying data

Originally intended for news articles, in development this markup has spread to be applicable to any webpage, so if you want to showcase your profits, turnover, or any data that will draw a potential customer’s eye and hook them through to your site, this is something to explore.

If need expert advice on optimising your site to rank high in search results and turn searchers into browsers into customers, contact Illuminate today.