Aug 02, 2018

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Categories: Google, Paid Media

Google AdWords is dead.

So unless you’ve been living under a rock for the past month, you may have already heard that Google AdWords is now dead.

Ok, slight hyperbole, but the Google product we all loved, has now been re-branded to Google Ads, as part of a larger-scale operation to simplify the naming conventions of all of their platforms. DoubleClick Ad Exchange & DoubleClick for Publishers have now been unified under the name Google Ad Manager, while Google Marketing Platform is the all-encompassing name to bring together Analytics and DoubleClick.

Google Adwords Rebranding

As part of this re-brand to Google Ads, over the next quarter, the “old” UI is going to be phased out, and be permanently replaced by the “new” UI that features not only a more modern looking design, but also a whole new user experience. Of course there have been features added, features removed, etc but more importantly, to the annoyance of many AdWords veterans, the layout and location of key features has now been changed. Workflows interrupted, new patterns to be learned, some people hate change, especially when it changes what they have been used to over many years.

If this sounds like you, then I’m afraid, the new UI is here to stay, so buckle up and enjoy the ride.

To make things slightly easier, Google has published a handy little guide to the new interface, that can be found here.

One feature we love is the new “Go To” shortcut – simply type G & T in quick succession, and a little search box will open, allowing you to swiftly find what you were looking for (hopefully!).