What is SEO?

Search Engine Optimisation is the process of growing visits to your website via natural searches, rather than paying for the display of your website at the top of the results pages of the major search engines.

Search engines work by indexing the content of your site, and referring people to it when they search for words that they deem relevant to that content. SEO at its most basic makes sure all the most relevant information about your business is featured in your website in a way that is easily legible to search engines, allowing them to refer customers back to you.

SEO is a complex discipline, which can be applied in many different ways to help grow the audience for your products or services, from re-designing your website to make it more friendly to the processes search engines use to find results, to finding strategic ways of adding content that includes the keywords that lead Google, Yahoo and Bing to your site.

Why do you need SEO?

Studies show that organic searches drive 51% of traffic to websites, and are the source of 40% of revenue. By contrast, only 5% of clicks come from social referrals.

You could have the greatest content on your website, the most persuasive copy and most attractive product, but if Google cannot read it, customers cannot search for you. You aren't on any maps.

Optimising your site for search engines is a way to make investments you have already made work harder and more effectively for your business. You've invested time and money designing your website, filling it with the right content to show your offering in the best possible light: using SEO puts all that investment in front the people who will be persuaded by it. In five words, SEO connects you to customers.

If you're looking to grow your business, to get your product in front of more eyes, using SEO effectively is the intelligent, strategic and long-term option. If paying for sponsored search results is sending in the army, using SEO is sending in James Bond.

Why Illuminate?

Illuminate has the experience you need to know what will work for you. Our team can navigate the algorithms Google use to sort and index website and use our experience to create the outcome you need for your business.

We are an agency that believes in transparency: we provide results, and can show you exactly how we've used our expertise to grow your audience so you know you've made the right choice. We can track how people are reaching your website, and as well as showing you the return on your investment, we can use that to double down and provide even greater results.

Return on Investment should be the greatest priority of any marketer, and Illuminate commits to showing exactly how we provide that, even when providing a service as subtle and finessed as SEO.

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